The program offers a unique opportunity for innovators and developers to work directly with MG Motor and its technology partners to bring solutions to the market quickly. The consortium behind the program shall provide

• Specialized, high-level mentoring, relevant to the practical development of the solution.
  
• Learning and relevant content for solution and business development.
  
• Business plan and modelling.
• Network with other participants within the program to drive synerg.
• Access to other startups and develop programs of consortium members, opening up a large opportunity.
  
• Recognition with PR opportunity for winning startups.
• Access to a grant amount. (Award of grant would be at the sole discretion of program jury, based on their evaluation, on a case-to-case basis).

1. Submit application online “Apply Now".
2. Shortlisted startups would be assigned a mentor to develop their ideas.
3. Present the idea on Demo Day (Dates and venue to be announced) to Jury.
4. Jury selects winners for grant and recognition.
5. Shortlisted companies and winners may also get an opportunity to test/ develop their solutions with one of the member companies. This would be decided and enabled by the assigned mentor.

The various categories under Innovation in Automotive where the participation will be invited are:

1.  Innovation in Logistics and Supply Chain
2. AI in Automotive
3. V2X Intelligence
4. Sustainability & Circular Economy
     a. EV Battery Recycling & Repurposing
     b. EV Battery Diagnostics
5. Innovation in Vehicle Technology
6. Innovation in EV Charging Infrastructure
7. Innovation in Manufacturing
8. Make in India
    a. Localization
    b. Material & Inventory Cost Reduction
9. Digital Transformation
    a. Connected Car & Services
    b. Order to Delivery Automation
10. Customer Experience
    a. AI-powered customer services
    b. AI-powered Digital CRM
    c. Knowledge Managemen
    d. Automation in Retail

Submit the application using the "Apply Now” link:

• Company information – name, location, website, social, contact details
• Founder/ key person information – name and contact
• Company profile/ deck
• Category under which application is submitted
• Proposed solution in brief (100 words within the box provided)
• What they seek from the program for the solution
• Details of the proposed solution to be submitted as either of ppt, doc, pdf, jpg and mpg.
  • Should include details of solution.
  • Stage of development.
  • Proposed business model.
  • Traction, revenue, if any.
  • Proposed cost of project/ development.
  • Lead developers of the solution.

1. Website and Announcement: 16th Mar 2026
2. Entries close: 14th May 2026
3. Mentoring: 2nd May 2026 to 20th May 2026
4. Demo day: 1st Jun 2026