MG Motor Announces Strategic Tie-Up With MYLES
Partnership to provide next-generation mobility solutions
New Delhi, Jan. 24: MG Motor India today announced a strategic tie-up with Myles, the car sharing and car subscription company from Carzonrent. The aim of the partnership is to provide next-generation mobility solutions to customers.
MG Motor and Myles believe that the value of this tie-up will be over Rs. 250 crores in the first phase. This would enable introduction of MG cars with disruptive car ownership solutions in partnership with Myles.
“As part of our commitment to provide innovative and disruptive mobility solutions, we are excited about our strategic tie-up with Myles. This will help to cater to the evolving requirements of the new age customers. The partnership will enable customers to experience our upcoming SUV – MG HECTOR on a subscription basis, book test drives of the car and avail courtesy car benefit through the Myles platform. We plan to extend the Myles subscription model for our second vehicle as well – a pure EV that will be launched by the end of this year,” said Rajeev Chaba, President & Managing Director, MG Motor India.
With plans to launch the MG HECTOR in Q2 2019, the partnership will also enable MG Motor India to leverage the existing network of Myles across 21 cities in addition to its own network of 110 sales and service touchpoints at the start of sales.
"As India’s largest B2B mobility solutions provider, Myles has always focussed on simplifying the car ownership experience for customers. Our partnership with MG Motor will enable our customers to experience their first SUV; MG HECTOR and future MG cars through our platform,” said Sakshi Vij, Founder & CEO, Myles. “We believe that the corporate professional today wants greater flexibility in car ownership and our proprietary technology enables this for MNC’s, Indian Corporate houses and SMEs,” Sakshi added.
This strategic tie-up with Myles is part of the ongoing ‘MG Drives Innovation’ initiative. As part of this innovation drive, MG Motor has conducted several programs to identify, encourage and recognise start-ups in the automotive space. MG Motor ran an ‘Auto-Tech Innovation Hunt’ in partnership with TiE and published a white paper on Connected Mobility at their recently concluded Global Summit. The carmaker has also partnered with IIT Delhi to develop technology that will ensure child safety and conducted a hackathon at the institute recently.
MG Motor India is a future-ready organization that is setting industry benchmarks in terms of a young & smart work culture and diversity. Female employees already account for 31 percent of the company’s total workforce and it plans to further increase this in the future. With a focus on three key organizational pillars – INNOVATION, SAFETY and DIVERSITY; MG Motor is building a strong base for its future operations in India.