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JSW MG Motor India celebrates Diwali with ‘Human Connections’ in a digital age
- Introduces a first-of-its-kind initiative ‘Directory of Kindness’ celebrating local vendors, artisans, and the unseen heroes who make every festival special.
- Short film created to capture the warmth of rediscovering human connections in a fast-paced digital world.
Gurgaon, October 17, 2025: JSW MG Motor India is celebrating this Diwali with a heartfelt initiative that shines a light on the people and connections that keep festive traditions alive. Rooted in the brand’s belief that progress must remain human at its core, the celebration extends beyond greetings and gifting to recognize kindness, community, and everyday relationships.
As part of this celebration, MG has launched the ‘Directory of Kindness’, an initiative inviting people to share details of their local vendors, artisans, and service providers. The crowdsourced map is designed to honour the potters, mithaiwalas, and neighbourhood shopkeepers who form the invisible fabric of our festivals, ensuring that communities thrive together during the season of giving.
Speaking on the initiative, , Udit Malhotra, Head of Marketing, JSW MG Motor India , said, “Festivals are about the joy we create together, not just what we buy. At JSW MG Motor India, our focus has always been to combine progress with purpose. At a time when India’s e-commerce market is expanding rapidly, our initiative delivers an important message about pausing to value community connections and the people behind everyday festive purchases- from the potter shaping diyas to the neighbourhood mithaiwala who knows your family’s preferences.
As part of the initiative, the brand has created a short film featuring OTT actor Gagan Arora and veteran performer Anil Khopkar. It tells the story of a young professional who, encouraged by his grandfather, steps out of his online routine to reconnect with the people who make Diwali special. Shot with an instinct for warmth and authenticity, the film reminds viewers that joy multiplies when shared in person through simple acts of presence, empathy, and care.
Conceptualized by the creative agency Green Chutney, the film brings together nuanced performances, emotive storytelling, and relatable visuals that evoke nostalgia and warmth. The film will be available across JSW MG Motor India’s social media channels and select digital streaming platforms starting this week.
About JSW MG Motor India
SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors), formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation.
About Morris Garages
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India’s first Intelligent CUV, MG Windsor.
Website: www.mgmotor.co.in
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Twitter: www.twitter.com/MGMotorIn/
LinkedIn: in.linkedin.com/company/mgmotorindialtd
For more information, please contact:
Email: rahul.mathur@mgmotor.co.in
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Number- 1800 100 6464 -
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Website- https://www.mgmotor.co.in
Runa Ahlawat
