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27 Sep 18 - 29 Dec 19

Recreate The Magic


With the launch of their upcoming SUV in 2019, we wanted to build hype while staying true to its roots. Instead of opting for a traditional campaign, we invited graphic designers and illustrators to redesign their iconic ads.

Community is a key pillar for us. Hence, we collaborated with Talenthouse, a community of over 100,000+ designers and artists around the world to bring this campaign to life.

The brief was very simple: #RecreateTheMagic by recreating an iconic MG ad.

The second phase of the campaign was a partnership with Scribbled stories to create micro-tales of people’s love with their cities and roots

The last phase of the campaign was creation of mural art in three cities – Delhi, Mumbai and Bangalore

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