Recreate The Magic
With the launch of their upcoming SUV in 2019, we wanted to build hype while staying true to its roots. Instead of opting for a traditional campaign, we invited graphic designers and illustrators to redesign their iconic ads.
Community is a key pillar for us. Hence, we collaborated with Talenthouse, a community of over 100,000+ designers and artists around the world to bring this campaign to life.
The brief was very simple: #RecreateTheMagic by recreating an iconic MG ad.
The second phase of the campaign was a partnership with Scribbled stories to create micro-tales of people’s love with their cities and roots
The last phase of the campaign was creation of mural art in three cities – Delhi, Mumbai and Bangalore