JSW MG Motor India unveils the celebrity phase of the ‘EV Sahi Hai’ campaign

• This phase features Varun Sharma and Pulkit Samrat, known for their roles in the film ‘Fukrey’.
• The campaign uses humour as the underlying theme to highlight the growing charging infrastructure
• The campaign aims to target a wider audience to instill consumer confidence in electric mobility
• The 2nd phase of the campaign will be rolled out across digital platforms, television and radio

Gurugram, August 22, 2025: Building on the success of its consumer-led ‘EV Sahi Hai’ campaign, JSW MG Motor India today announced the launch of the second phase of its public awareness initiative, featuring Varun Sharma and Pulkit Samrat. This new phase focuses on creative storytelling, using humour as a central theme to highlight the growing charging infrastructure in the country – thereby strengthening public confidence in electric mobility across India.

The teaser and films can be found here: EV Sahi Hai ft. Varun Sharma and Pulkit Samrat

The campaign leverages the widespread appeal of Varun Sharma and Pulkit Samrat, best known for their camaraderie in the renowned film ‘Fukrey’, to effectively communicate the tagline: EV Sahi Hai. This phase will be rolled out across television, digital platforms, and radio. Conceptualized by CheilX, directed by Vikalp Chhabra, and produced by Red Comet Films, this film was shot in the picturesque cities of Dehradun and Rishikesh.

In addition, the carmaker has launched a brand-new website – www.evsahihai.com, which is now accessible to customers. This website will feature a wide range of information on EVs, aimed at educating and raising awareness among consumers, especially those new to EVs.

Commenting on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “Our journey with the ‘EV Sahi Hai’ campaign so far has been truly remarkable, marking a significant milestone in promoting electric mobility across India. As we enter the second phase, we are excited to take this message to an even wider audience by collaborating with renowned celebrities whose voices and stories will resonate deeply with people from all walks of life. Using humour as the underlying theme, this phase focuses on highlighting the growing charging infrastructure in the country.”

Speaking on the campaign, Pulkit Samrat/b> said, “I strongly feel EVs are the future and that piqued my interest in the project. Once I heard the concept and the scripts, I felt it was refreshing and insightful. I also think it nicely brings out the fact that we have a robust charging infrastructure and as a nation we are ready for EVs.

Varun Sharma added, “I know about EVs and I have often wondered about the range and charging structure. But when I heard about the expanse of charging infrastructure, I was surprised. That alone made me say ‘Yes’ to this campaign because I feel everyone should know about it and it will help people in switching to EVs.”

Amit Nandwani, National Creative Director, Cheil X, said, “In the second leg of our EV Sahi Hai campaign, we wanted to go beyond just presenting facts, and debunk myths around EVs in a fun and engaging manner. While the whole narrative is quirky and humorous, the genuine charm and relatable appeal of our celebrity protagonists have taken it to another level.”

We hope the campaign will resonate with the viewers and help break down the barriers to EV adoption in an entertaining manner.”

The carmaker’s focus on being the No. 1 OEM in the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands approximately 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464 million kilometers, resulting in an estimated 233,704 tons of CO2 emissions avoided.

About JSW MG Motor India
SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation.

About Morris Garages
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India’s first Intelligent CUV, MG Windsor.

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